This Campaign Aims to Boost Black Nonprofit Fundraising by Convincing Everyday Donors of ...

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This campaign aims to boost Black nonprofit fundraising by convincing everyday donors of their power.

BackBlack initiative has directed more than $12 million toward Black-led nonprofits over the past three years.

Last year's efforts drew more than 130,000 unique donors, with the majority of their gifts falling under $100.

For the first time, organizers are also leveraging content creators to reach a new audience: Black Gen Zers.

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