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West Africa's "palm wine" music, a fusion of traditional musical elements with guitar techniques introduced by sailors in Sierra Leone, Liberia, and Ghana, is in decline.
But its popularity is in decline.
The genre fuses traditional musical elements with guitar techniques introduced by sailors, and its popularity is in decline.
But its popularity is in decline.
It's difficult to break into outdated conversations and craft children who see palm music as an occupation, so it eventually collapses.
Now, a doctoral student at the University of Pittsburgh is helping to build career stability for palm wine musicians so they can preserve the genre for future generations, Pittwire reports.
doctoral student and Ghana native Josh Brew is helping to build career stability for palm wine musicians so they can preserve the genre for future generations.
He led efforts to establish their digital presence by developing a website and social media accounts and became the group's manager.
He also hosted two workshops that united industry and academic leaders to discuss the challenges building and maintaining a music career.
"To sustain you need connect with your audience in every way possible, and in the current age of the internet and digital platforms, you must explore sustainability," Brew says.
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