Starting with Place


credit: KLHVAC

If you're looking for a way to boost your community's sense of place, researchers at Gustavson University in Sweden have just the thing.

They've developed a set of five principles that community leaders can follow to "revitalize their communities despite socio-economic and environmental challenges," in the words of their book, Revitalizing Place through Social Enterprise.

The five principles are: Promote community leaders: They "play a critical role in catalyzing others to help drive positive changes and nurture pride in the community," the authors write.

They also "often do so by launching social enterprises or other initiatives to advance the community's interests by, for example, building leadership capacity in others."

Embedding compelling stories: Positive stories "can provide hope and counter negative, self-defeating discourse in places impacted by economic decline," the authors write.

On Fogo Island in Newfoundland and Labrador, for example, the Shorefast community group "often repeated positive messages about Fogo Island's history and culture in presentations and in interviews with media," the authors write.

Be financially viable: "Social enterprises recognize the value in the assets of their place and leverage them, even when others do not," the authors write.

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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.