The Ad Lab Experiment Created An Advertising Network For Independent Media

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Many tiny hyperlocal and community media organizations don't have ad sales employees, and their audiences aren't acceptable to regional or statewide marketers because of their size.

The Ad Lab was designed to develop an advertising network among independent media companies in New Jersey. Broadstreet forecasts that a full year of investment might yield as much as 10–15 percent profit for the network.

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