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New Zealand's seafood industry earned the country a record $2.1 billion in export revenue in the year to June, and employed nearly 12,500 people, but the government wants to do more with less.
That's why it's putting its money where its mouth is: It's rolling out a plan to make the industry more efficient, more profitable, and more sustainable, reports Radio NZ.
Among other things, the plan calls for more environmentally friendly fishing gear, and the creation of more jobs for people who make medical, cosmetic, and nutraceutical products out of seafood.
"But our oceans are under pressure, too, and there's no doubt we've got to find ways of doing things differently," says the country's oceans and fisheries minister.
"We're striking a balance between looking after our oceans and making sure we've got a sustainable seafood sector that can cope with the impacts of climate change," she says, perMirage.News.
"Consumers here and overseas are increasingly demanding evidence that what they're eating has been caught or grown.
This plan will drive innovations like environmentally friendly fishing gear and finding ways of adding value."
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