Mastercard aims to advance women's economic potential by closely coordinating with the United States Agency for International Development (USAID) in support of the White House's Women's Global Development and Prosperity Initiative (W-GDP).
Mastercard will set to empower women in developing countries and improve their access to formal financial through these 3 core programs: skills training, business development, and advocacy.
Ann Cairns, vice chairman of Mastercard, said that when women work, economies grow. "Bringing the public and private sectors together will truly empower women and support them as catalysts for growth, innovation and social change. Their ambitions to build successful businesses can fuel stronger, more sustainable economies."
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Rivaayat is an initiative by Shri Ram College of Commerce, Delhi to revive various dying art form and solve innumerable problems faced by the artisans. Rivaayat began with reviving a 20,000-year-old art form of pottery that is a means of survival for 600 families residing in Uttam Nagar, Delhi.